Content Engine

Blockstream Content Intelligence & Production Pipeline

75
Domain Rating
10,209
Organic Traffic/mo
508
Organic Keywords
$8,443
Traffic Value/mo
5,552
Referring Domains

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Signal Collection
Reactive + Competitive — 12 connected sources + direct input
Reddit X YouTube Stack Exchange GitHub Issues GitHub Releases Stacker News App Store Play Store RSS Feeds + Google News Competitive Monitor (15 companies)
Direct Input (Claude Code) GitLab
Strategy Layer
Proactive Motion — Ahrefs-powered keyword strategy
Ahrefs MCP (60+ tools) Brand Radar (LLM visibility) 50 Keywords 5 Quarterly Pillars
11 SEO Personas 15-Article Priority Queue
Scraper
intake.py — Score & filter signals
2,484 lines launchd cron Monday 8 AM Scoring (0-100)
Spreadsheet
Central hub — where both motions converge
Overview Intake (14 cols) Pipeline (21 cols) Keyword Targets (13 cols) Inventory (659 items)
13 Content Types
Review & Prioritize
/sweep — Analytics-informed routing
Promote Hold Dismiss Weekly Report Terminology
Brief & Plan
/brief — Structured content briefs
URL input Google Doc Intake row --draft flag Internal linking
Draft
Full content production
/blog /hc /amplify /social /glossary /refresh
Google Drive via OAuth + MCP
Distribute
External & internal channels
Blog (Ghost CMS) Help Center X / Social Documentation Press YouTube
Weekly Reports Google Docs ClickUp (planned)
Measure & Learn
Close the loop — /sweep pulls data + writes to knowledge base
Ahrefs (rankings, traffic, backlinks) Brand Radar (LLM citations) /performance
GSC (4 properties) GA4 (per-URL engagement) Ghost CMS Zendesk YouTube Studio
Knowledge Base Baselines Patterns Refresh Queue Proactive Opportunities
Signal Collection
Strategy Layer
Scraper
Spreadsheet
Review & Prioritize
Brief & Plan
Draft
Distribute
Measure & Learn
Feedback Loop
Content Engine
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